Switzerland is not only one of the world's most trusted financial centres.
It's the institutional home of the new digital economy.
WHY MIDAS SUISSE?
The name "Midas" refers to Greek mythology and the stories of King Midas, who possessed the capacity to turn everything he touched into gold. Gold has long held a preeminent position as a store of value and medium of exchange. Its intrinsic worth, scarcity, and durability have made it a favored choice among civilizations, transcending time and geography.
The name "Suisse" is the French word for Switzerland. Situated in the heart of Europe, Switzerland is globally recognized for its robust financial infrastructure with specialized freezones that are ideal for storage of assets and commodities such as gold. Switzerland is also home to "Crypto Valley", providing a stringent regulatory framework for digital assets. Storing and trading assets and commodities in such a reputable environment not only safeguards the asset but also amplifies the trustworthiness of any digital asset it backs.
WHAT IS A DIGITAL ASSET?
Digital assets exists in many shapes and forms, and any asset can be transformed into a digital version, including:
Commodities, such as gold, copper, crude oil, natural gas, wheat, corn, electricity etc.
Property rights, such as real estate, land tenure, land titles etc.
Intellectual property rights, such as patents, copyrights, design rights, trademarks etc.
Distributed ledgers with digital assets can increase transparency and remove paper-work with smart contracts. These ledgers can also be used to certify unique ownership rights and provenance in art, music, sports, games (e.g. collectible items) etc.
Tokenization and fractional ownership of valuable assets (e.g. real estate and fine art) is expected to be the next big thing.